Author: ProKarma

Informing Better Business Decisions with Analytics

Analytics provide insights that add operational value to any industry. In today’s global business community, the volume and complexity of customer and company data is continuously expanding. The prevalence......Read more

New Horizons for Utilities

On the heels of the digital revolution, the new era of digitally-empowered utilities has officially arrived. It’s predicted that electric utilities will install more than 90 million smart meters......Read more

Better Personalization Through Technology: Marketing Trends

Increasing consumer demands are keeping marketers on their toes. Companies with a customer-centric strategy must be ready to provide next-level service, even before consumers know they want it. And......Read more

Trends in Rail Technology

Opportunities and Risks for Tech in the Rail Industry   In today’s increasingly digital culture, adoption of tech trends is critical for the rail industry to reach customers faster,......Read more

How RPA Can Drive Organizational Innovation: A ProKarma Perspective

In the push for business process automation, robotic process automation (RPA) has gone mainstream. More than 70 percent of the business leaders questioned by the Institute for Robotic Process......Read more

Rethinking Loyalty for Mobile

Once again, Amazon’s 2018 Prime Day sales broke previous records. Following the July 2018 event, the company reported that sales on its third-party marketplace were up nearly 90 percent......Read more

Trends in Healthcare Personalization

Today’s patients have access to a greater amount of health data than ever before – and they want that data to be used for their benefit. This creates a......Read more