CLIENT : Microsoft
INDUSTRY : Technology
CLIENT : Microsoft
INDUSTRY : Technology

Background

Microsoft is a technology powerhouse, enabling digital transformation and empowering organizations and people to achieve more.

 

Challenge

We led the development of a global program to address previous inefficiencies in Microsoft’s social marketing, including fragmented execution, redundancy, inconsistent tools and metrics.

The program was grounded in both the client’s business objectives and in their customer’s journey – clarifying the roles and responsibilities for the global team while rationalizing Microsoft’s local social presence across international markets.  It included an in-depth execution guide for setting up auditing, measurement, governance, resourcing, content, and execution.

 

Solution

The end result was a more efficient system for Microsoft, a more consistent customer experience from market to market, and a framework for localizing content and messaging.

 

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