Category: Analytics

ProKarma posts featuring the latest News, Events, Blogs and more connecting you with the latest Analytics insights. Obtain valuable insights from ProKarma and our talented employees and begin optimizing your organization today.

Why You Should Strengthen Your Retail Analytics Strategy with Multiple Versions of the Truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and......Read more

Cloudy with a Chance of Shopping

Retail forecasting in the age of big data  As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial......Read more

Informing Better Business Decisions with Analytics

Analytics provide insights that add operational value to any industry. In today’s global business community, the volume and complexity of customer and company data is continuously expanding. The prevalence......Read more

Better Personalization Through Technology: Marketing Trends

Increasing consumer demands are keeping marketers on their toes. Companies with a customer-centric strategy must be ready to provide next-level service, even before consumers know they want it. And......Read more

Black, White and Unread All Over: The Importance of Creating Visual Impact in Data Deliverables

We’ve all seen them: uninspiring, black and white reports, positively crammed full of data. If they include a PivotTable or two, consider yourself lucky. These reports usually contain all......Read more

Trends in Healthcare Personalization

Today’s patients have access to a greater amount of health data than ever before – and they want that data to be used for their benefit. This creates a......Read more