Category: Loyalty

Are “Rundles” the Loyalty Programs of the Future?

Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,......Read more

Subscription Service Fatigue? Try a Digital Engagement Strategy

Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. Offering the promise of convenience and a personalized experience,......Read more

Lenati Recognized as a Leader in 2019 Loyalty Service Providers Report by Independent Research Firm

Lenati receives second highest ranking in the current offering category (July 15, 2019) — Lenati, the strategy and design division of PK, has been named a leader by Forrester Research Inc. in......Read more

The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader

We’re excited to announce today that Lenati, the strategy and design division of PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service......Read more

The Habits Behind a Highly Successful Loyalty Program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual......Read more