Category: Loyalty

The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader

We’re excited to announce today that Lenati, the strategy and design division of ProKarma, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service......Read more

The Habits Behind a Highly Successful Loyalty Program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual......Read more