Category: Retail

ProKarma posts featuring the latest News, Events, Blogs and more connecting you with the latest Retail insights. Obtain valuable insights from ProKarma and our talented employees and begin optimizing your organization today.

The Real Source of the Retail Apocalypse: Failure to Innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than......Read more

Creating A Unified Commerce Experience

With new capabilities for AI and IoT being introduced each day, the tools of the future are making it easier to connect devices and equipment while also deriving analytic......Read more

The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader

We’re excited to announce today that Lenati, the strategy and design division of ProKarma, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service......Read more

Putting the Pieces Together: Tips for Connecting Fragmented Data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing......Read more

Why You Should Strengthen Your Retail Analytics Strategy with Multiple Versions of the Truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and......Read more

Watch These 3 Trends to Drive Greater Flexibility and Personalization in Retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate......Read more

Unified Commerce is the New Black

What We Mean When We Talk About Unified Commerce  The term unified commerce has come into vogue in the retail sector. But what does it mean? Some retail experts......Read more

Cloudy with a Chance of Shopping

Retail forecasting in the age of big data  As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial......Read more

Vision 2020 Retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores......Read more

Ghosts of Retail Past

What Sears has to tell us about customer experience While we’ve been hearing about brick-and-mortar stores being on the ropes for a decade, the number of major retailers that closed over the......Read more