Category: Retail

ProKarma posts featuring the latest News, Events, Blogs and more connecting you with the latest Retail insights. Obtain valuable insights from ProKarma and our talented employees and begin optimizing your organization today.

Are “Rundles” the Loyalty Programs of the Future?

Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,......Read more

Subscription Service Fatigue? Try a Digital Engagement Strategy

Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. Offering the promise of convenience and a personalized experience,......Read more

Brick-and-Mortar Retail Can’t Risk Missing Out on Virtual Shopping Assistants

Brick-and-mortar retail is getting dissed by millennials, who increasingly prefer to shop online. With millennials representing an estimated $1.4 trillion in purchasing power, brick-and-mortar retailers can’t afford to ignore their......Read more

What Retail Has Learned About AR Since Pokémon Go

Despite increasing awareness of the power of AR, many retailers are missing out on the potential of AR by treating it as an afterthought or add-on rather than a......Read more

The Real Source of the Retail Apocalypse: Failure to Innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than......Read more

Creating A Unified Commerce Experience

With new capabilities for AI and IoT being introduced each day, the tools of the future are making it easier to connect devices and equipment while also deriving analytic......Read more

The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader

We’re excited to announce today that Lenati, the strategy and design division of PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service......Read more

Putting the Pieces Together: Tips for Connecting Fragmented Data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing......Read more

Why You Should Strengthen Your Retail Analytics Strategy with Multiple Versions of the Truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and......Read more

Watch These 3 Trends to Drive Greater Flexibility and Personalization in Retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate......Read more