POSTED : August 17, 2018
BY : ProKarma

Seattle, WA—Lenati, a ProKarma company and leading marketing strategy firm, was recently included in Forrester Research Inc.’s Convergent Designers, North America Q2 2018 report.

Experience Design Providers are evolving, says Forrester, and the way companies hire and work with providers must change as well. Forrester divides providers into three categories; business, specialty and convergent.

“Forrester’s new guide to Selecting an Experience Design Service Provider is a valuable resource for CX pros working in companies of all sizes,” Lenati Partner Martin Mehalchin says, “Forrester has done the profession a service by recognizing the category of Convergent Design which focuses on the customer above all and their journey across a wide range of touchpoints.”

“We are gratified that Forrester has recognized our expertise and track record in naming Lenati as one of the leading convergent designers in the market.”

Lenati’s Digital Transformation Practice offers clients a comprehensive suite from leading digital behavioral research methodologies, including usability testing and in-field ethnographic research, to comprehensive digital product design and delivery.

“A human-centered mindset is ingrained in how we work. Lenati has a long history of driving business impact through holistic, customer-centric strategies — as our Digital practice evolves, we’re able to unite business and design minds to deliver innovative products and services,” Lenati’s Digital Experience Manager Allison Forrester says.

Recent investments in digital experience design enable the firm to integrate services that in the past would have been provided by digital agencies or specialty UX firms into Lenati’s overall approach to customer experience strategy design and implementation.

 

About Lenati

Lenati, a ProKarma company, is the premier consultancy helping companies develop innovative and disruptive customer experiences. Lenati works across the customer lifecycle, from acquisition to engagement to retention, to build stronger customer connections. Lenati has a global footprint that enables them to scale solutions across strategy, design, prototype and development using cutting edge technology to deliver high-value experiences.

Lenati is well-known for their human-centered design, analytical rigor, practiced expertise, and an uncanny ability to perceive and meet clients’ needs. Lenati has received several accolades including Customer Experience Impact AwardInc. 5000, Washington’s Best Places to Work100 Fastest Growing Companies and Consulting Magazine’s Top Strategy Firm.

At Lenati, they serve as valued advisors and collaborators to companies looking for customer-focused solutions and best practices in marketing, sales and customer experience. They bring intellectual horsepower, energy and passion to every engagement.

 

About ProKarma

ProKarma is an IT solutions company focused on helping businesses re-engineer themselves through powerful digital platforms, customer engagement and emerging technologies. It fuels its clients’ growth and efficiency through accelerating business activities, enhancing experiences and creating competitive advantages. ProKarma operates in 18 offices across the United States, India, and Argentina and has been ranked as the fastest-growing IT services company in America by Inc. 500.  For more information, visit www.prokarma.com.