ProKarma and Lenati Join Forces to Create End-to-End Digital Transformation Company
The integration will further strengthen ProKarma’s position as a market leader in digital transformation, emerging technologies and platforms. Lenati’s expertise spans the overall customer and digital experience, from customer insights and analytics, go-to-market strategy, customer acquisition, channel enablement, through loyalty strategy and retention.
“Integrating and building on our capabilities and services with Lenati will enable ProKarma to deliver increased value to our customers by growing our marketing and sales strategy consulting services,” said Vivek Kumar, president, ProKarma. “Lenati’s team has a deep understanding of how to help clients innovate and build market leadership by using data to dive deep into the customer experience to build effective and engaging experiences.”
“Our team is excited to unite with ProKarma and bring our combined powerful technology and strategy expertise to the market,” said Kris Klein, managing partner, Lenati. “We will be able to offer our clients transformative experiences, human-centered design, analytical rigor and deep technology expertise now delivered on a global platform.”
“Lenati and ProKarma share common ground in terms of our approach to client relationships, as well as our leadership styles,” said Jen Winter, managing partner, Lenati. “Our partnership allows us to leverage our shared expertise together and guide clients as they navigate the digital landscape.”
The merger marks several years of growth for both ProKarma and Lenati. The Carlyle Group became a major investment partner for ProKarma in 2016, enabling continued growth and focus on innovation.
“Combining Lenati’s strategy consulting expertise with ProKarma’s digital transformation excellence creates a more robust, end-to-end service offering for their clients,” said Julius Genachowski, managing director, The Carlyle Group. “We’re excited to play a role in this evolution alongside ProKarma and Lenati.”
Lenati is the premier consultancy helping companies develop innovative and disruptive customer experiences. Working across the customer lifecycle, from acquisition to engagement to retention, Lenati serves as valued advisors and collaborators to the worlds’ most valuable brands. Lenati strategy drives many well-known successful consumer engagement models, and has been recognized by Forrester for their thought-provoking work. For more information, visit www.lenati.com
ProKarma is an IT solutions company focused on helping businesses re-engineer themselves through powerful digital platforms, customer engagement and emerging technologies. It fuels its clients’ growth and efficiency through accelerating business activities, enhancing experiences and creating competitive advantages. ProKarma operates in 18 offices across the United States, India, and Argentina and has been ranked as the fastest-growing IT services company in America by Inc. 500. For more information, visit www.prokarma.com.
About The Carlyle Group
The Carlyle Group (NASDAQ: CG) is a global alternative asset manager with $195 billion of assets under management across 317 investment vehicles as of December 31, 2017. Carlyle’s purpose is to invest wisely and create value on behalf of its investors, many of whom are public pensions. Carlyle invests across four segments – Corporate Private Equity, Real Assets, Global Credit and Investment Solutions – in Africa, Asia, Australia, Europe, the Middle East, North America and South America. Carlyle has expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, real estate, technology & business services, telecommunications & media and transportation. The Carlyle Group employs more than 1,600 people in 31 offices across six continents.