Subscription Service Fatigue? Try a Digital Engagement Strategy
Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. Offering the promise of convenience and a personalized experience, even brands that wouldn’t have considered a subscription service a decade ago are aggressively pursuing the model today.
Read the full article at Retail Info Systems to learn how to build, and execute, a strategic digital engagement plan to keep the focus on retention and on exciting customers on an ongoing basis.