Tag: Retail

Tagging the latest retail related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

What Retail Has Learned About AR Since Pokémon Go

Despite increasing awareness of the power of AR, many retailers are missing out on the potential of AR by treating it as an afterthought or add-on rather than a......Read more

The Real Source of the Retail Apocalypse: Failure to Innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than......Read more

The Habits Behind a Highly Successful Loyalty Program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual......Read more

Putting the Pieces Together: Tips for Connecting Fragmented Data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing......Read more

Why You Should Strengthen Your Retail Analytics Strategy with Multiple Versions of the Truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and......Read more

Unified Commerce is the New Black

What We Mean When We Talk About Unified Commerce  The term unified commerce has come into vogue in the retail sector. But what does it mean? Some retail experts......Read more

How Edge Computing is Reshaping Retail

From the rise of e-commerce to Amazon Go, retail has experienced a drastic transformation in the past decade, and advancements in edge computing are expected to drive further change:......Read more

As Consumer Shopping Behavior Shifts, Technology is Transforming Retail

In the latest blog installment, ProKarma discusses the technological transformation in retail and e-commerce....Read more

Three Tips for Managing Retail Data during Back-to-School Shopping Season

Big Data is helping retailers enhance insights into their customers' purchase decisions, leading to increased sales revenue in the process....Read more