POSTED : November 4, 2019
BY : Lou Powell

Companies are failing at digital transformation because they’re losing sight of what’s actually critical to these initiatives: the customer. Only 45% of companies have customer care at the center of their digital transformation initiatives, according to Forrester. And many of these companies approach customer centricity from a self-servicing perspective without having empathy for customers’ ecosystems and preferred ways of working.

To learn more about how to make your digital transformation more customer-centric, read the full article at